Sponsorship & Partnerships
The rules of FP&A are changing.
I help you rewrite them.
Courses, content, and community for finance professionals navigating the next era of their profession.
Hi, I’m Carolina
I’m an FP&A practitioner turned educator. I help finance professionals navigate what’s coming next: AI, automation, and the new playbook for planning and analysis.
Through Tactic Financial, I create courses, content, and community for FP&A professionals who want to stay ahead of the curve, not chased by it.
By the numbers
Multi-channel reach across the exact audience FP&A software vendors want to be in front of.
Who you’ll reach
My audience is the exact finance buyer most FP&A software vendors are chasing. Senior, engaged, and already actively evaluating tools.
Roles
Finance Managers, Financial Analysts, CFOs, FP&A Managers, Financial Controllers, Financial Directors. The people who evaluate and buy FP&A tools.
Seniority
38% Senior, 13% Director, 9% Manager, 5% CXO, 3% VP. About 70% are Senior level or above.
Company size
18% at enterprises (10,001+ employees), 13% at 1,001–5,000, 10% at 51–200. Global reach across London, NYC, São Paulo, Mumbai, Toronto, and more.
Why organic works here
I’m selective about who I partner with. That’s not a constraint. That’s the whole point.
Selective by design
I only promote tools I would actually use myself. If I’m endorsing it, my audience knows I mean it.
Trust over volume
My audience follows me because I don’t sell everything. That’s why my recommendations convert.
Editorial, not advertorial
Every sponsored piece reads like my regular content. Same voice, same honesty, same trust.
My audience is the same finance professionals you’re trying to sell to. When I endorse, they listen.
Partnership formats
I offer three formats. My strong recommendation for any brand new to my audience is the full campaign: single posts rarely move the needle.
Single Post
A standalone LinkedIn post + newsletter feature. Best as a reinforcement for brands I already cover.
- 1 LinkedIn post in my voice
- Featured in The Tactical Room
- Performance report
- Editorial control retained
Full Campaign
A webinar + 3-post package designed to build awareness, trust, and qualified leads over 4–6 weeks.
- 3 LinkedIn posts + newsletter features
- 60-min live webinar, hosted by me
- Client case study interview format
- Full promotion + recording delivered
Webinar
A 60-minute live webinar I host and moderate. Interview format with your team or a client.
- 60-min live webinar
- Hosted and moderated by me
- 2 invite posts + newsletter
- Recording delivered for reuse
Let’s talk
If your tool helps finance professionals rewrite the rules, I want to hear about it.
Start a conversationThe rules of FP&A are changing. I help you rewrite them.